Our Golden Spiral

"The service you do for others is the rent you pay for your room here on Earth." – Muhammad Ali

Below is more about our purpose and this is defined as our "Golden Spiral". It encompasses our values, how we work, who we work with, the employees we retain, and the projects we work on together. This is our "Golden Spiral":

Our Who

ThisAbility® Limited, a Disabled and Person of The Global Majority-owned Disability Justice business, empowers socially conscious brands to divest from ableism and enact Disability liberation. By integrating Disability culture, we (re)imagine these brands, fostering collective liberation in business and society.

We’re the type of people who believe in, first and foremost, the wisdom, richness, global family, culture, radicalness, worldbuilding, imagination, interdependence, grief, joy, and love of Disability and Disabled people. We’re the type of people who believe in humanity, in human connection, and that, in unison, we can improve the world for Disabled people. We’re the type of people who believe in supporting the (re)imagining of every socially conscious brand into a fully anti-ableist organisation, all in aid of collective liberation in business and society. We’re the type of people who believe in the potential and the magic we have within Disabled people (especially Disabled People of The Global Majority; colloquially “people of colour”) to thrive, not merely survive. We’re the type of people who believe in doing what makes us feel alive and finding ourselves where we never thought, getting our hearts beating faster and building socially conscious businesses (and the world) into a better place for Disabled people. We’re the type of people who believe in always centring Disability in everything. We’re the type of people who believe in consistent ethical and conscious growth through discomfort, continuously taking action, even when it’s scary.

We’re the type of people who believe in equity first, over equality. We’re the type of people who believe in using equity as our tool to achieve our mission to (re)imagine every socially conscious brand becomes a fully anti-ableist organisation and to create Disability Liberation in business and society at its core. We’re the type of people who believe in equity as a foundation to lead towards justice and collective liberation. We’re the type of people who believe in being a Disabled and Person of The Global Majority-owned business and working with other Disabled and Person of The Global Majority-owned businesses. We’re the type of people who believe in always putting Disability and Disabled people at the heart of everything we do. We’re the type of people who believe in changing the culture to make equity the default via Disabled Creativity. We’re the type of people who believe in going beyond sustainability into systems thinking and regeneration. We’re the type of people who believe in creating Regenerative Leadership, Regenerative Design, and Regenerative Culture. We’re the type of people who believe there is a better way to do business: Business built on Disability, creativity, resonance, collaboration, adaptability, systems thinking, regeneration, conversation, interdependence, and love.

We’re the type of people who believe that Disabled people are experts in practising infinite imagination within limitations, and we have the power to enrich the creative industries, socially conscious businesses, and the world.

Working with ThisAbility® Limited means that socially conscious brands can evolve and progress together to centre Disability, daringly.

[Open Quote] “Do not follow the path. Go where there is no path to begin the trail.” [Close Quote] — Ashanti proverb (Ghana).

Our Why

With our innate sense of solidarity and desire for justice and collective liberation, we work tirelessly to ignite, amplify, and invest in Disabled creativity across the globe for a liberated future for Disabled people. In everything, we always centre Disability, daringly.

Our business may be Limited in name, but we are unlimited in imagination.

Our mission is to shift the culture, making equity the norm and paving the way for justice and Collective Liberation. We embrace boldness, wildness, and fearlessness to integrate Disability through innovative collaborations and shared adventures.

At ThisAbility® Limited®, we don’t shy away from Disability. It's the very reason we exist. We're not erasing Disability and Disabled people; we're embracing them. Since our inception, we've been on a journey of growth, authenticity, and wholeheartedness, striving to live our best lives, not despite Disability, but because of it.

We at ThisAbility® Limited are at the forefront of centring Disability within socially conscious brands.

 With the leadership of our badass Founder and Chief Radical Officer Sulaiman R. Khan, we are making ourselves into the go-to business for bold, wild, and fearless ethical and conscious work. So together, we will rearrange culture and behaviours to develop socially conscious brands (and the world) into a more radical, accessible, just, liberated, regenerative, kinder, vulnerable, curious, compassionate, courageous (that’s open-to-failure), supportive, healthier place of Disability.

[Open Quote] “Shared Values + Shared Action = Shared Profit.” [Close Quote] – Cindy Gallop

Our How

We are NOT a recruiter nor a business that gets every Disabled person into work or a charity, as many nice organisations do that already. We are a Disabled and Person of The Global Majority-and owned Disability Justice business driven by bold, wild, and fearless Disability, building upon regenerative and mutual relationships between socially conscious brands and Disabled creativity to generate respective value, joint (ethical and conscious) growth, and to invest and enable Disabled creativity to future-proof their socially conscious brands. Enriching, interdependent, loving.

Our What

We help socially conscious brands divest from ableism and enact Disability liberation, by integrating Disability culture. Our mission is to support the (re)imagining of every socially conscious brand into a fully anti-ableist organisation, all in aid of collective liberation in business and society.